We talk about it all the time, the absolute joy and pride we take in sourcing the top-of-the-line designers and producers to cloth and care for your delicious babies.  We love finding talented entrepreneurs and adore forming working relationships that provide you with their exclusive goods. Often, they too are parents following a dream, a vision, and solving for something they found wanting.

1+ In The Family is exactly the type of inspiring story we salut.  Gemma Mases, a mom of three and an experienced designer had been longing to start her own line - a style, approach, and product that she could identify with both in terms of aesthetics and quality. When her single sister decided to go at parenting solo, that was the inspirational push for Gemma to launch her own business. The line is named in honour of that baby and their growing family.

The story, of course, is not the sole reason we love bringing you their products season after season.  Rather, it is their love of superior textiles and functional designs that are all about the fun of mixing and matching, and above all comfort, which is imperative for growing little ones as they learn to move a finger, then a foot, then a waddle. 1+ In The Family makes products that are fun, beautiful, and luxurious without a hint of stuffiness or fussiness. They truly emanate the free spiritedness of their designer and her hometown - Barcelona.

Now, here is an energy and creativity we are happy to get behind.  Check the full collection of 1+ in the Family's baby fashion here.