You know the mom that makes you wonder how she manages to make that ‘boho look’ seem so whimsical and effortless. You probably also know her baby, the one that makes you think: I wish they made that trendy vintage inspired baby look in mama sizing.

Meet Kelli Murray founder of Rylee and Cru, mother of three and of California cool baby and mom wear. We have proudly carried Rylee and Cru since its inception for good reason. We support high quality brands with a similar ethos to us and a relatable family start-up story. Kelly was inspired by her little ones. Like us, she felt there was a void in the baby space for the type of high performance, aesthetically inclined baby wear she wanted for her kiddos. Murray is an illustrator but growing-up worked in her father’s garment business. Kelly designs every sweet print using her chosen medium of watercolours, with a colour palette that leans towards muted tones to better frame your baby’s shining face.

This year’s collection is a sunset hipster palette with coastal charm.  Think basics in honey-mustard, ecru, aqua, and burnt umber. Seventies styled flowers can be matched with gingham, sailboat, surfs-up, and fun pelican prints.

And that friends, is how effortless cool is done. Spring is here and a perfect reason to get your little babe into comfortable fun threads. Check out our luxury baby baskets featuring the new Rylee and Cru collection or BYOB (Build Your Own Basket) for easy and free delivery across the USA and Canada.  Bring on the sun! Bring on the fun!